20 years of revenue, earnings, cash-flow and balance-sheet history from public filings.
MediaAlpha Inc. (MAX) operates in the INTERNET CONTENT & INFORMATION industry and is headquartered in Los Angeles, United States with about 147 employees. Its market capitalization is roughly $873 million. In the fiscal year ended 2025-12-31, MAX reported $1.1B in revenue and $26M in net income.
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States.
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| Income statement | TTM → 2026-09-30 | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
|---|---|---|---|---|---|---|---|---|---|
| Total Revenue | $1.3B | $1.1B | $865M | $388M | $459M | $645M | $585M | $408M | $297M |
| Gross Profit | $192M | $165M | $144M | $67M | $70M | $102M | $85M | $65M | $49M |
| Gross Margin % | 14.8% | 14.8% | 16.6% | 17.2% | 15.3% | 15.7% | 14.6% | 16.0% | 16.6% |
| Operating Income (EBIT) | $149M | $78M | $43M | ($40M) | ($35M) | $2M | $20M | $25M | $19M |
| Operating Margin % | 11.5% | 7.0% | 4.9% | -10.3% | -7.7% | 0.3% | 3.3% | 6.1% | 6.5% |
| Net Income | $107M | $26M | $17M | ($40M) | ($58M) | ($5M) | $15M | $18M | $18M |
| Net Margin % | 8.3% | 2.3% | 1.9% | -10.4% | -12.6% | -0.8% | 2.5% | 4.4% | 6.1% |
| EBITDA | — | ($97M) | $60M | ($28M) | $46M | $2M | $23M | $30M | $31M |
| Earnings Per Share (EPS) | $1.76 | $0.38 | $0.31 | $-0.89 | $-1.37 | $-0.09 | $0.44 | $0.55 | $0.55 |
| Shares Outstanding (M) | — | 67M | 53M | 46M | 42M | 61M | 33M | — | 33M |
USD; $M / $B as marked. Newest period first. Source: public company filings (via Yahoo Finance aggregation).
| Quarterly income statement | 2026-09-30 | 2026-06-30 | 2026-03-31 | 2025-12-31 | 2025-09-30 | 2025-06-30 | 2025-03-31 | 2024-12-31 | 2024-09-30 |
|---|---|---|---|---|---|---|---|---|---|
| Total Revenue | $376M | $317M | $310M | $291M | $307M | $252M | $264M | $301M | $259M |
| Gross Profit | $55M | $45M | $47M | $45M | $43M | $38M | $42M | $49M | $39M |
| Gross Margin % | 14.6% | 14.3% | 15.1% | 15.4% | 14.2% | 15.0% | 15.8% | 16.3% | 15.1% |
| Operating Income (EBIT) | $29M | $20M | $22M | $78M | $20M | ($20M) | $0M | $18M | $16M |
| Operating Margin % | 7.7% | 6.3% | 7.2% | 26.9% | 6.4% | -8.0% | 0.0% | 6.1% | 6.0% |
| Net Income | $26M | $39M | $11M | $31M | $15M | ($19M) | ($2M) | $5M | $9M |
| Net Margin % | 6.9% | 12.4% | 3.7% | 10.8% | 4.9% | -7.4% | -0.7% | 1.5% | 3.7% |
| EBITDA | — | $57M | $24M | ($101M) | $21M | $16M | $22M | $31M | $17M |
| Earnings Per Share (EPS) | $0.46 | $0.62 | $0.21 | $0.47 | $0.26 | $-0.33 | $-0.04 | $0.08 | $0.17 |
| Shares Outstanding (M) | — | 63M | 56M | 67M | 57M | 56M | 56M | 55M | 55M |
USD; $M / $B as marked. Newest period first. Source: public company filings (via Yahoo Finance aggregation).
| Cash flow | TTM → 2026-09-30 | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
|---|---|---|---|---|---|---|---|---|---|
| Cash from Operations (CFO) | $56M | $66M | $46M | $20M | $28M | $29M | $51M | $22M | $23M |
| Capital Expenditures (CapEx) | $1M | $0M | $0M | $0M | $0M | $1M | $0M | $0M | $1M |
| Free Cash Flow (FCF) | $55M | $65M | $46M | $20M | $28M | $28M | $51M | $22M | $22M |
| FCF Margin % | 4.2% | 5.9% | 5.3% | 5.2% | 6.1% | 4.3% | 8.7% | 5.4% | 7.4% |
| Dividends Paid | — | $1M | $1M | $3M | $2M | $0M | $131M | $96M | $16M |
USD; $M / $B as marked. Newest period first. Source: public company filings (via Yahoo Finance aggregation).
| Quarterly cash flow | 2026-09-30 | 2026-06-30 | 2026-03-31 | 2025-12-31 | 2025-09-30 | 2025-06-30 | 2025-03-31 | 2024-12-31 | 2024-09-30 |
|---|---|---|---|---|---|---|---|---|---|
| Cash from Operations (CFO) | $22M | $43M | ($2M) | ($7M) | $24M | $26M | $24M | $15M | $8M |
| Capital Expenditures (CapEx) | $0M | $1M | $0M | $0M | $0M | $0M | $0M | $0M | $0M |
| Free Cash Flow (FCF) | $22M | $42M | ($2M) | ($7M) | $24M | $26M | $24M | $14M | $8M |
| FCF Margin % | 5.9% | 13.2% | -0.5% | -2.6% | 7.7% | 10.2% | 8.9% | 4.8% | 2.9% |
| Dividends Paid | — | $5M | — | — | — | — | — | $0M | $0M |
USD; $M / $B as marked. Newest period first. Source: public company filings (via Yahoo Finance aggregation).
| Balance sheet | 2026-09-30 | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
|---|---|---|---|---|---|---|---|---|---|
| Total Assets | $372M | $384M | $262M | $154M | $170M | $290M | $214M | $105M | $87M |
| Cash & Cash Equivalents | $19M | $47M | $43M | $17M | $15M | $51M | $24M | $10M | $6M |
| Total Liabilities | $352M | $413M | $309M | $248M | $256M | $351M | $315M | $219M | $47M |
| Total Debt (Short + Long-Term) | $175M | $154M | $162M | $174M | $184M | $188M | $184M | $98M | $14M |
| Total Shareholders' Equity | $51M | $4M | $2M | ($10M) | ($16M) | ($4M) | ($102M) | ($114M) | $40M |
USD; $M / $B as marked. Newest period first. Source: public company filings (via Yahoo Finance aggregation).
Quarterly statements, profitability ratios, price history, insider activity and institutional holders are in the interactive MAX viewer.
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