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Baidu, Inc. - American Depositary Shares, each representing 8 ordinary share (BIDU) Financial History

20 years of revenue, earnings, cash-flow and balance-sheet history from public filings.

NASDAQ · DATA UPDATED 2026-10-12

Baidu, Inc. - American Depositary Shares, each representing 8 ordinary share (BIDU) operates in the NASDAQ industry and is headquartered in Beijing, China with about 33,500 employees. Its market capitalization is roughly $26 billion. In the fiscal year ended 2025-12-31, BIDU reported CNY 129.1B in revenue and CNY 5.6B in net income.

Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI.

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BIDU Revenue & Earnings History — Annual Income Statement

Income statementTTM → 2026-06-302025-12-312024-12-312023-12-312022-12-312021-12-312020-12-312019-12-312018-12-312017-12-312016-12-312015-12-312014-12-312013-12-312012-12-312011-12-312010-12-312009-12-312008-12-312007-12-312006-12-31
Total RevenueCNY 127.2BCNY 129.1BCNY 133.1BCNY 134.6BCNY 123.7BCNY 124.5BCNY 107.1BCNY 107.4BCNY 102.3BCNY 84.8BCNY 70.5BCNY 66.4BCNY 49.1BCNY 31.9BCNY 22.3BCNY 14.5BCNY 7.9BCNY 4.4BCNY 4.4BCNY 1.7BCNY 3.2B
Gross ProfitCNY 52.0BCNY 56.6BCNY 67.0BCNY 69.6BCNY 59.7BCNY 60.2BCNY 51.9BCNY 44.6BCNY 50.5BCNY 41.7BCNY 35.3BCNY 38.9BCNY 30.2BCNY 20.5BCNY 15.9BCNY 10.6BCNY 5.8BCNY 2.8BCNY 2.8BCNY 1.1BCNY 2.0B
Gross Margin %40.9%43.9%50.3%51.7%48.3%48.3%48.5%41.5%49.4%49.2%50.0%58.6%61.5%64.1%71.1%73.1%72.9%63.7%63.7%63.0%63.9%
Operating Income (EBIT)CNY 8.8BCNY 10.4BCNY 21.3BCNY 21.9BCNY 15.9BCNY 10.5BCNY 14.3BCNY 6.3BCNY 15.5BCNY 15.7BCNY 10.0BCNY 11.7BCNY 12.8BCNY 11.2BCNY 11.1BCNY 7.6BCNY 4.0BCNY 1.6BCNY 1.6BCNY 547MCNY 1.1B
Operating Margin %6.9%8.0%16.0%16.2%12.9%8.5%13.4%5.9%15.2%18.5%14.2%17.6%26.1%35.0%49.5%52.2%50.0%36.1%36.1%31.4%34.3%
Net Income(CNY 3.7B)CNY 5.6BCNY 23.8BCNY 20.3BCNY 7.6BCNY 10.2BCNY 22.5BCNY 2.1BCNY 27.6BCNY 18.3BCNY 11.6BCNY 33.7BCNY 13.2BCNY 10.5BCNY 10.5BCNY 6.6BCNY 3.5BCNY 1.5BCNY 1.0BCNY 629MCNY 1.0B
Net Margin %-2.9%4.3%17.8%15.1%6.1%8.2%21.0%1.9%27.0%21.6%16.5%50.7%26.9%32.9%46.9%45.8%44.5%33.4%23.6%36.1%32.8%
EBITDACNY 7.0BCNY 30.9BCNY 52.0BCNY 49.9BCNY 33.1BCNY 36.8BCNY 48.9BCNY 24.8BCNY 45.4BCNY 34.6BCNY 24.0BCNY 44.8BCNY 19.1BCNY 15.3BCNY 13.6BCNY 8.8BCNY 4.5BCNY 1.9BCNY 1.7BCNY 728MCNY 1.2B
Earnings Per Share (EPS)CNY -11.27CNY 16.29CNY 67.93CNY 57.94CNY 21.53CNY 29.07CNY 65.23CNY 5.90CNY 78.93CNY 52.36CNY 33.47CNY 96.09CNY 37.46CNY 30.02CNY 29.89CNY 18.99CNY 10.10CNY 4.27CNY 3.01CNY 1.81CNY 3.02
Shares Outstanding (M)344M343M350M351M351M352M344M349M349M350M348M350M352M350M350M350M349M348M348M347M347M

CNY; CNYM / CNYB as marked (reporting currency). Newest period first. Source: public company filings (via Yahoo Finance aggregation).

BIDU Quarterly Revenue & Earnings — Last 8 Quarters

Quarterly income statement2026-06-302026-03-312025-12-312025-09-302025-06-302025-03-312024-12-312024-09-30
Total RevenueCNY 31.2BCNY 32.1BCNY 32.7BCNY 31.2BCNY 32.7BCNY 32.5BCNY 34.1BCNY 33.6B
Gross ProfitCNY 12.2BCNY 12.5BCNY 14.5BCNY 12.9BCNY 14.4BCNY 15.0BCNY 16.1BCNY 17.2B
Gross Margin %39.0%38.9%44.2%41.2%43.9%46.1%47.2%51.1%
Operating Income (EBIT)CNY 3.0BCNY 3.2BCNY 1.5BCNY 1.1BCNY 3.3BCNY 4.5BCNY 3.9BCNY 5.9B
Operating Margin %9.7%10.0%4.5%3.5%10.0%13.9%11.5%17.7%
Net IncomeCNY 2.3BCNY 3.4BCNY 1.8B(CNY 11.2B)CNY 7.3BCNY 7.7BCNY 5.2BCNY 7.6B
Net Margin %7.4%10.7%5.4%-36.0%22.4%23.8%15.2%22.7%
EBITDACNY 5.4BCNY 6.7BCNY 5.1B(CNY 10.2B)CNY 11.0BCNY 11.7BCNY 16.9BCNY 11.0B
Earnings Per Share (EPS)CNY 6.71CNY 9.97CNY 5.17CNY -33.12CNY 21.46CNY 22.35CNY 14.92CNY 21.73
Shares Outstanding (M)344M346M345M339M341M345M348M351M

CNY; CNYM / CNYB as marked (reporting currency). Newest period first. Source: public company filings (via Yahoo Finance aggregation).

BIDU Free Cash Flow History

Cash flowTTM → 2026-06-302025-12-312024-12-312023-12-312022-12-312021-12-312020-12-312019-12-312018-12-312017-12-312016-12-312015-12-312014-12-312013-12-312012-12-312011-12-312010-12-312009-12-312008-12-312007-12-312006-12-31
Cash from Operations (CFO)CNY 10.0B(CNY 3.0B)CNY 21.2BCNY 36.6BCNY 26.2BCNY 20.1BCNY 24.2BCNY 28.5BCNY 36.0BCNY 32.9BCNY 22.3BCNY 19.4BCNY 17.9BCNY 13.8BCNY 12.0BCNY 8.2BCNY 4.7BCNY 1.7BCNY 441MCNY 935MCNY 526M
Capital Expenditures (CapEx)CNY 23.2BCNY 13.4BCNY 8.1BCNY 11.3BCNY 8.4BCNY 10.9BCNY 5.1BCNY 6.4BCNY 22.4BCNY 14.0BCNY 10.5BCNY 7.8BCNY 6.4BCNY 3.7BCNY 2.6BCNY 2.3BCNY 976MCNY 477MCNY 166MCNY 582MCNY 150M
Free Cash Flow (FCF)(CNY 13.3B)(CNY 16.4B)CNY 13.1BCNY 25.3BCNY 17.8BCNY 9.2BCNY 19.1BCNY 22.0BCNY 13.6BCNY 18.9BCNY 11.7BCNY 11.6BCNY 11.5BCNY 10.1BCNY 9.4BCNY 5.8BCNY 3.7BCNY 1.3BCNY 275MCNY 353MCNY 376M
FCF Margin %-10.4%-12.7%9.8%18.8%14.4%7.4%17.8%20.5%13.3%22.3%16.7%17.5%23.5%31.7%42.3%40.2%47.0%28.5%6.2%20.2%11.8%
Dividends Paid—————CNY 24.6BCNY 22.3BCNY 11.6BCNY 42.8BCNY 35.9BCNY 0MCNY 12.9BCNY 338M————————

CNY; CNYM / CNYB as marked (reporting currency). Newest period first. Source: public company filings (via Yahoo Finance aggregation).

BIDU Quarterly Free Cash Flow — Last 8 Quarters

Quarterly cash flow2026-06-302026-03-312025-12-312025-09-302025-06-302025-03-312024-12-312024-09-30
Cash from Operations (CFO)CNY 3.4BCNY 2.7BCNY 2.6BCNY 1.3B(CNY 877M)(CNY 6.0B)CNY 2.4BCNY 610M
Capital Expenditures (CapEx)CNY 11.4BCNY 5.9BCNY 2.5BCNY 3.4BCNY 3.8BCNY 2.9BCNY 2.3BCNY 1.6B
Free Cash Flow (FCF)(CNY 8.0B)(CNY 3.2B)CNY 88M(CNY 2.1B)(CNY 4.7B)(CNY 8.9B)CNY 23M(CNY 1.0B)
FCF Margin %-25.5%-10.1%0.3%-6.9%-14.3%-27.4%0.1%-3.1%

CNY; CNYM / CNYB as marked (reporting currency). Newest period first. Source: public company filings (via Yahoo Finance aggregation).

BIDU Balance Sheet History

Balance sheet2026-06-302025-12-312024-12-312023-12-312022-12-312021-12-312020-12-312019-12-312018-12-312017-12-312016-12-312015-12-312014-12-312013-12-312012-12-312011-12-312010-12-312009-12-312008-12-312007-12-312006-12-31
Total AssetsCNY 470.1BCNY 449.2BCNY 427.8BCNY 406.8BCNY 391.0BCNY 380.0BCNY 332.7BCNY 301.3BCNY 297.6BCNY 251.7BCNY 182.0BCNY 147.9BCNY 99.7BCNY 71.0BCNY 45.7BCNY 23.3BCNY 11.0BCNY 6.2BCNY 3.9BCNY 2.7BCNY 1.7B
Cash & Cash EquivalentsCNY 24.7BCNY 24.6BCNY 24.8BCNY 25.2BCNY 53.2BCNY 36.9BCNY 35.8BCNY 33.4BCNY 27.6BCNY 11.1BCNY 10.9BCNY 10.0BCNY 13.9BCNY 9.7BCNY 11.9BCNY 4.1BCNY 7.8BCNY 4.2BCNY 2.4BCNY 1.4BCNY 1.1B
Total LiabilitiesCNY 174.9BCNY 159.4BCNY 144.2BCNY 144.2BCNY 153.2BCNY 156.1BCNY 140.9BCNY 128.5BCNY 121.8BCNY 121.4BCNY 84.3BCNY 63.6BCNY 45.2BCNY 30.3BCNY 18.5BCNY 7.0BCNY 2.6BCNY 1.4BCNY 849MCNY 635MCNY 311M
Total Debt (Short + Long-Term)CNY 107.5BCNY 93.0BCNY 90.5BCNY 79.6BCNY 86.5BCNY 85.9BCNY 77.9BCNY 69.0BCNY 64.9BCNY 43.6BCNY 44.3BCNY 35.1BCNY 6.1BCNY 3.2BCNY 3.8BCNY 579MCNY 13MCNY 0MCNY 0MCNY 0MCNY 0M
Total Shareholders' EquityCNY 271.8BCNY 266.3BCNY 283.6BCNY 262.6BCNY 237.8BCNY 224.0BCNY 191.8BCNY 172.8BCNY 175.8BCNY 130.4BCNY 97.7BCNY 84.2BCNY 54.5BCNY 40.7BCNY 27.2BCNY 16.3BCNY 8.4BCNY 4.8BCNY 3.1BCNY 2.0BCNY 1.4B

CNY; CNYM / CNYB as marked (reporting currency). Newest period first. Source: public company filings (via Yahoo Finance aggregation).

Quarterly statements, profitability ratios, price history, insider activity and institutional holders are in the interactive BIDU viewer.

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